Notice of Feature in “Pen World Magazine”
MD PRODUCT is featured in the June issue of “Pen World Magazine,” a premier niche luxury magazine of fine writing instruments and handwriting culture, founded in 1987. In the feature, MD PRODUCT is introduced not as a new name, but as a refreshed point of view rooted in the MIDORI and legacy of MD PAPER PRODUCTS.
Designphil President, Yuri Aida shares that the rebrand centers on “Yohaku,” a Japanese word that means margin. “Yohaku” can be the margin on a notebook page, but also the quiet moments of reprieve in our day. It is breathing room that helps us slow down, notice more, and return to what matters.
The concept of “Yohaku” is captured in MD PRODUCT’s new tagline: “Pausing moves you forward.” In a digitally saturated world, choosing analog can be a respite. Rest is not the opposite of progress, but it can be the start of it.
You can learn about Pen World Magazine here.