Event Report: MD PRODUCT USA at California Pen Show and San Francisco Stationery Fest 2026
As MD PRODUCT USA is set to embark in the USA through the launch of its official online shop in early spring, we participated in two pop-up events in California earlier this year – marking a new chapter in our journey.
The first event was an exhibition table at the California Pen Show from February 20 to February 22nd, where MD PRODUCT first debuted the newly rebranded concept of “Yohaku” – a margin for reflection – to visitors of the show.
From a brand about paper – to a brand about taking a pause.
The special display showcased the full variety of MD Notebook options and samples of how different layouts can be utilized by artists, writers, and all kinds of creatives. While fans of MD PAPER and MD Notebooks are already familiar with our signature paper products, it was refreshing to share the theme of “pause and reflect”. Especially in the hustle and rush of daily life, we invite users to enjoy the minimalistic and meditative nature of our products
Products marking the beginning of a new chapter
The highlight of the exhibition table was showcasing the newly released MD Scent Clock and MD Pen Rests – products that embrace the spirit of “Yohaku”.
The MD Scent Clock allows users to mark the passage of time through the circular burning of a specially designed low-smoke incense, further connecting your reflective mood to the space around you.
MD Pen Rests are quiet additions to your desk – not taking up too much space, yet offering the function of organization on your otherwise busy space.
Through the unadorned charm of the mortar expression, the warmth of wood material, and the elegant weight of glass, visitors were able to hold the products in their hands, experiencing the textures and dedication to craftsmanship through all five senses.
The unique act of writing and drawing
The second MD PRODUCT USA Pop-up event was held at the San Francisco Stationery Fest from March 27th to March 29th in Millbrae, California. At this three-day event, a curated collection of MD PRODUCT items was available to purchase, including the iconic MD Notebook line-up as well as the newly introduced desk interior items ahead of the official website launch.
A dedicated space was available for visitors to freely experience MD PAPER. Each sheet of MD PAPER captured visitors’ fleeting messages, whimsical doodles, and sketches with the users’ favorite pens.
The future of MD PRODUCT USA
We felt heartened by the support from all the visitors and fans who came to our tables and told us, “I love using MD Notebooks”. We hope that MD PRODUCT will continue to accompany your creative journey, while also expanding into the reflective moments of your daily life through the spirit of “Yohaku.” MD PRODUCT USA will create opportunities to engage with users through physical events for you to feel and experience MD PRODUCT in person.
Taking a pause is not about coming to a halt but creating space for what truly matters. In a world driven by constant motion, we hope to cultivate a space that gives you a little breathing room for your thoughts.
